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Sep-1-09

Interview with Tokunbo Adeyemi, a model and actor

posted by Mutiu Okediran

In Nigeria, living in the North and being in the entertainment industry might not always be a bed of roses because as far as the entertainment industry is concerned, the north might still be backward in that area.  Interestingly,  inspite of this wrong insinuations, there are a lot of talented entertainment practitioners who have been consistent and have also paid their dues in the industry.  Be it in fashion, music, modeling, broadcasting, acting, comedy and others.  Kano particularly has had a fair number of show biz practitioners who are actively involved in contributing their quota to the growth of the industry.

Tokunbo R.U. Adeyemi whose runway name is GOLAD, is a cool-headed and consistent face in the modeling and acting industry in Northern Nigeria.  He has modeled for so many top designers and hopes to hit the international scene some day.  In an interview with Emmanuel Gabari, at the venue of a recent fashion show held in Abuja the Federal Capital Territory of Nigeria,  Tokunbo tells his story about how he got into the modeling industry.  Here are excerpts:

HOW DID YOU GET INTO MODELING?

Well, it all started way back in my childhood days.  I have always been a very neat and Fashion-conscious person.  So from my primary school days, I have been receiving  lots of awards and recognitions for being the best well-dressed pupil.  It went on to my secondary school days at St. John’s Boys Model School , Edo State where I was appointed the Social and Uniform Prefect.  Professionally, it  began when I followed a very close friend of mine to a fashion show auditioning and one of the designers saw me and walked up to me to say she would like me to model for her.  I was a bit scared because I had not been on the run way before.  But due to my interest in fashion, I agreed and surprisingly, I was the first act or model to step out and show case the clothings for the evening and I got a lot of applause from the audience.  That really inspired and encouraged me to continue because deep inside of me, I was very tensed but the applause I got helped me push through the night at the fashion show.  Since then, it’s been from one fashion show to another, and am grateful to God for it. Read the rest of this entry »

Apr-23-09

Africa Union to adopt the Future Awards Model

posted by Mutiu Okediran

In recognition of the success of Nigeria’s most respected youth event: The Future Nigeria Awards; the Africa Union (AU), “in considering a best practice necessary for adaptation during the review of its ongoing Youth Innovative and Creative Awards”, last month moved to adopt strategy from The Future Awards to implement one of its key youth development strategies continent-wide.

Through its Department of Youth, Human Resources and Science and Technology, the AU organized a strategy review workshop on its proposed Africa Union Youth Volunteer Corp in Addis Ababa, Ethiopia, and the over 35 participants representing leaders of youth networks across Africa unanimously proposed to work with RedSTRAT (organizers of the Awards) to integrate the communication strategies that have had unprecedented success in capturing and sustaining the attention and buy-in of young people and the media in Nigeria.

Emilia Asim-Ita of The Future Nigeria Awards with Arm Awad, Egypt's representatives

Emilia Asim-Ita of The Future Nigeria Awards with Arm Awad, Egypt's representatives

RedSTRAT’s PR Director, Emilia Asim-Ita, was one of the three Nigerian representatives at the summit which was also facilitated by Emmanuel Etim, Winner in the Best Use of Advocacy category of the 2009 Awards. She was appointed to head the media committee for the entire project. Read the rest of this entry »