In recognition of the success of Nigeria’s most respected youth event: The Future Nigeria Awards; the Africa Union (AU), “in considering a best practice necessary for adaptation during the review of its ongoing Youth Innovative and Creative Awards”, last month moved to adopt strategy from The Future Awards to implement one of its key youth development strategies continent-wide.
Through its Department of Youth, Human Resources and Science and Technology, the AU organized a strategy review workshop on its proposed Africa Union Youth Volunteer Corp in Addis Ababa, Ethiopia, and the over 35 participants representing leaders of youth networks across Africa unanimously proposed to work with RedSTRAT (organizers of the Awards) to integrate the communication strategies that have had unprecedented success in capturing and sustaining the attention and buy-in of young people and the media in Nigeria.
Emilia Asim-Ita of The Future Nigeria Awards with Arm Awad, Egypt's representatives
RedSTRAT’s PR Director, Emilia Asim-Ita, was one of the three Nigerian representatives at the summit which was also facilitated by Emmanuel Etim, Winner in the Best Use of Advocacy category of the 2009 Awards. She was appointed to head the media committee for the entire project. Read the rest of this entry »
